Dusted Magazine “Destined” Feature, 2009
4/5 stars, Mojo Magazine, Sept. 2009


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New York Times ‘Playlist’: Jon Pareles, July 1, 2009


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U.S. Associated Press. Reviewed by Jake O’Connell

“Annabel Alpers has put New Zealand on the tech-pop map. Recording as Bachelorette, her first album for the Drag City label is a pop treatise on technology’s perpetual intrusion on society. Titled “My Electric Family,” the record takes aim at an increasingly computer-reliant population. Her method is the catch. As a student of computer-based composition, Bachelorette makes use of traditional instruments, but deploys mostly electronic sounds. Like Kraftwerk’s “Computer World,” she uses the very devices she’s critiquing. The hazy doo-wop of “The National Grid” explores the urban existence; backing vocals inch the rhythm along, giving the feeling of walking on a crowded sidewalk. The brass section by the Royal New Zealand Air Force Brass Band on “Dream Sequence” plays like a sound-off for more physical activity. Disconsolate ballad “Where to Begin” poses the question, “Will this digital obsession ever end?” Again, Alpers’ lyrics articulately punctuate the situation: “You stay in your room/ On the computer/ Observing strangers/ Ignoring those around you.” “Her Rotating Head” is synth-pop on par with other outer-echelon divas like Annie (Norway) and Robyn (Sweden), but instead of a bubble gum theme, Alpers subliminally rails against objectification by likening the female side of a romance to a robotic doll. Using pop music as a vehicle for introspection, Bachelorette details the benefit and detriment of technological evolution, making one of the year’s best records in the process. CHECK THIS TRACK OUT: “Technology Boy,” the album’s centerpiece, veers out of the city and onto the scenic route, as processed harmonies flicker and float above warm, competing analog/digital tones”

Bachelorette NZ articles and reviews


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